VVO-2026-0412
Avocado (Hass, mature-green)
produce
38
Not yet ripe
Ripeness score 38/100
About 3.9 days to peak at current storage.
Storage tip: Ripen at 15–20 °C; refrigerate at 2–4 °C only once it yields to gentle pressure.
Every fresh item gets a QR code that tells its own story. The avocado says ripe on Thursday. The berries say eat today. The salmon shows the boat, the ice, the hour it was landed. Consumers stop guessing. Sellers stop throwing food away.
Trusted by leading food brands
Processors and grocers manage every batch in the Tracely dashboard. Consumers scan the same batch at the shelf, market, or table — and see the exact same story, live.
VVO-2026-0412
produce
Not yet ripe
Ripeness score 38/100
About 3.9 days to peak at current storage.
Storage tip: Ripen at 15–20 °C; refrigerate at 2–4 °C only once it yields to gentle pressure.
The scan experience
No app. No printed date that lies. A phone camera opens a live passport: where it came from, how fresh it is right now, and the exact day to eat it before it's gone.
One QR code on a single item, case, or pack opens the full backstory and a live freshness score — so consumers know exactly what they're buying and when to eat it.
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Live freshness score
Peak today · best through Fri · gone by Sun. Recalculated every minute from real cold-chain signals.
Consumers eat the food before it turns — because they know when it turns. Sellers markdown the right pallet on the right day.
Orchard, vessel, farm, plant, handlers — every leg visible, every claim (MSC, ASC, organic, HACCP) checked at the source.
A warm truck for two hours shortens the eat-by window on the QR code — automatically. No more printed dates that don't match reality.
Tracely is built around one simple idea: when consumers know the story and the freshness, they buy with confidence — and sellers stop throwing margin in the bin.
One scan opens the full backstory: farm, boat, plant, or orchard; the cold-chain journey; and a live freshness score that answers the only question that matters — is this good to eat right now?
Every scan feeds insight back to you: which batches moved before spoil-by, which pallets need a markdown today, and how much shrink you cut versus last month.
Scroll to see how Tracely captures the journey, scores freshness in real time, and turns it all into a passport every consumer can scan.
Harvest, landing, intake, processing, pack — your team logs each leg the moment it happens. Every event is signed and bound to the batch, so the record can't drift.
Tracely fuses cold-chain readings, time-out-of-plant, and species-specific shelf-life models into a live score. Recalculated every minute — never a stale label.
MSC, ASC, organic, HACCP, USDA — certificates and audits are tied to each batch at the source, so what's printed on the shelf is what was checked at the plant.
One generated code per batch — drop it on a label, a case, a menu. No app to install, no consumer onboarding. A phone camera is the only requirement.
Every scan opens the passport and feeds your dashboard: how many packs were eaten before their spoil-by date, which pallets got marked down in time, and how much shrink you cut vs. last month.
Built for every fresh category
From fruits and vegetables on the counter to seafood, poultry, meat, or dairy on ice — Tracely models shelf life for every fresh category and shows the consumer the right eat-by window on their phone.
What consumers verify
Flexible enough for fruits & vegetables, seafood, poultry, meat, dairy — and any fresh product that earns trust through transparency.
Real-time score from catch, processing, and time out of the plant.
Vessel, farm, plant, packing location, delivery route.
Catch, intake, processing, pack, ship, arrival — to the minute.
Temperature checks at intake, processing, storage, dispatch.
MSC, ASC, organic, HACCP, USDA — bound to each batch.
Method, feed source, welfare notes, stock status, claims.
Run a private pilot with your own product — QR codes that tell the story and score freshness for consumers, while feeding you the shrink and markdown data that proves the return.